Download Big Blues: The Unmaking of IBM by Paul Carroll PDF

By Paul Carroll

Offers the interior tale of the increase and fall of IBM, delivering a devastating research of company forms, loss of foresight, and decline. Reprint. 75,000 first printing. journey. LJ. NYT. okay.

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Big Blues: The Unmaking of IBM

Offers the interior tale of the increase and fall of IBM, providing a devastating learn of company forms, loss of foresight, and decline. Reprint. 75,000 first printing. journey. LJ. NYT. ok.

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This fact reinforced the PC group’s decision to turn the operating system over to Microsoft in the early days. Estridge’s personality wasn’t doing him any favors in the mid-1970s, either. H e walked around in his lizard-skin cowboy boots while every­ body else was wearing wing tips, generally cultivating an image as some­ one who w ouldn’t go along with the IBM system. Someone running a developm ent project had to listen as all other parts of the company put in their two cents, knowing that any one of them could keep his product from getting out the door, but Estridge tried hard not to play along.

That kind of surprise just didn’t happen at IBM. Estridge’s bosses looked at him as some sort of magician. Estridge had already started working on a more advanced PC even before the original one came out, so his group had the new version, called the XT, out by early 1983. It was another coup. Throughout 1982 and 1983, the group undertook daring projects— attem pting a home com puter; playing around with the possibility of doing a portable long before Com paq came out with its pioneering machine; building a faster processor into a PC that would be called the AT and would push the whole PC industry to the next level; and building a chip that could have delayed the onset of the PC clones for years.

That idea was doom ed from the beginning; IBM would never have done anything that could have helped the upstart’s system succeed. But W ren and her idea did get enough attention that someone told her about the PC project and suggested she m eet Estridge. Estridge suggested she set up a software business for the PC, although he didn’t want her writing applications on h er own; the scare he had gotten when he couldn’t get the Series 1 operating system finished had convinced him IBM couldn’t write software.

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