By Nick Heffernan
Postmodernism and postmodernity became key words by which modern cultural swap is theorized. during this unique and stimulating research, Nick Heffernan demonstrates that the postmodern is not just a cultural topic: it bears at the differences wrought by means of and inside modern capitalism itself. to invite the postmodern query, in keeping with Heffernan, is inevitably to inquire into the character of Western capitalist societies as they've got built within the moment 1/2 the 20th century, and within the approach to have interaction in a sequence of advanced meditations on capital, category, and expertise.
In a stimulating interpreting of the connection among cultural kinds of social, financial, and political switch in postwar the US, Heffernan makes use of a variety of cultural texts--film, literature, reportage--to remove darkness from the approaches and modes during which trouble and social, monetary, and cultural alterations are registered. utilizing the hyperlinks among narrative cultural types and the method of old knowing, he brings jointly debates that experience thus far been carried out mostly in the separate domain names of political economic climate, social thought, and cultural feedback to supply a compelling research of latest cultural switch. by way of moving postmodernism within the context of adjusting modes of capitalism, Heffernan places the query of sophistication and sophistication corporation again on the middle of the serious time table.
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Extra resources for Capital, Class and Technology in Contemporary American Culture: Projecting Post-Fordism
47) IT serves a dual purpose in this view: as the quintessentially innovative and clean industry it promises in itself a return to the rapidly rising productivity and unblemished prosperity of the American 1950s and early ’60s; and, as the technical nervous system of a global mass communications capability, it offers a new level of ideological penetration for American corporate world views and commodities, promising a return to the global ideological hegemony also associated with the Pax Americana of the 1950s and early ’60s.
Part 2 Putting ‘IT’ to Work: Post-Fordism, Information Technology and the Eclipse of Production 3 Making ‘IT’: The Soul of a New Machine Stories about technology ... play a distinctive role in our understanding of ourselves and our common history. Technology, the hardest of material artefacts, is thoroughly cultural from the outset: an expression and creation of the very outlooks and aspirations we pretend it merely demonstrates ... Media of communication are not merely instruments of will and purpose but definite forms of life: organisms ...
25, 30). But neither can the professional–managerial class be identified with the working class, for, though wage earners rather than property owners, ‘the professional–managerial workers exist, as a mass grouping in monopoly capitalist society, only by virtue of the expropriation of the skills and culture once indigenous to the working class’ (B. and J. Ehrenreich, 1979: p. 17). e. the professional–managerial class] in part to manage the production relations and productive forces and in part to solve the realisation crisis tendencies which in an earlier time haunted American capitalism’ is accurate, though its functionalism and attribution of intentionality to an abstraction called ‘large-scale capital’ are perhaps questionable (O’Connor, 1986: p.