By Maureen Molloy, Wendy Larner(auth.)
Drastic alterations within the occupation aspirations of girls within the constructed global have led to a brand new, globalised marketplace for off-the-peg dressmaker outfits created via autonomous artisans. This booklet experiences on a phenomenon that turns out to exemplify the dual imperatives of globalisation and feminine emancipation.
- A significant conceptual contribution to the literatures on globalisation, style and gender, analysing the ways that women’s access into the labour strength over the last thirty years within the built global has underpinned new different types of aestheticised construction and intake in addition to the expansion of ‘work-style’ companies
- A very important contribution to the burgeoning literature on tradition and inventive industries which frequently ignores the numerous roles taken via ladies as marketers and architects instead of mere shoppers
- Introduces model students and financial geographers to a paradigmatic instance of the hot dressmaker model industries rising in more than a few international locations now not regularly linked to type
Takes a clean standpoint on an within which 3rd global garment employees were the topic of exhaustive research yet first global ladies were mostly neglected
Chapter 1 What We observed and Why We began this venture (pages 1–18):
Chapter 2 international Aspirations (pages 19–42):
Chapter three coverage for a brand new economic system (pages 43–68): with Richard Le Heron and Nick Lewis
Chapter four Cultivating Urbanity (pages 69–97): with Alison Goodrum
Chapter five Gendering the ‘Virtuous Circle’ (pages 99–123):
Chapter 6 developing international topics (pages 125–151):
Chapter 7 way of life or Workstyle? girl marketers in New Zealand dressmaker type (pages 153–178):
Chapter eight end (pages 179–189):
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Extra resources for Fashioning Globalisation
Again, McRobbie was one of the early commentators on the shifts involved, identifying how work ‘appears to supplant, indeed hijack, the realm of the social, creating new modes of self-disciplining, producing new forms of identity’ (McRobbie, 2002b, 99). The new emphasis on building relationships and ‘network sociality’ has not only given rise to the commodification of networks (Wittel, 2001), it has also placed a new premium on the presentation of the working self. Even within organisations, Grabher (2004) identifies the broader significance of dress and language codes, as well as organisational practices and professional styles in the new project based ways of working.
Feminist Economics 6 (3):vii–xviii. Beng-Huat, Chua. 2000. ‘Postcolonial Sites, Global Flows and Fashion Codes: A Case-Study of Power Cheongsams and Other Clothing Styles in Modern Singapore’. Postcolonial Studies: Culture, Politics, Economy 3 (3):279–292. Bergeron, Suzanne. 2001. ‘Political Economy Discourses of Globalization and Feminist Politics’. Signs: Journal of Women in Culture and Society 26 (4): 983–1007. Bhachu, Parminder. 2003. Dangerous Designs: Asian Women Fashion the Diaspora Economies.
Laura Bovone’s study of the Ticinese district of Milan demonstrates on a broader scale how the combination of old and new entrepreneurs, artisanal nonstandardised production and retailing to a personalised clientele has secured the Ticinese as both a local and a global site of fashionability. Bovone, unlike Zukin and Kosta, sees these producers and retailers as GLOBAL ASPIRATIONS 33 cultural intermediaries themselves, ‘expert consumers of fashionable lifestyles, which they personally try and exhibit’, becoming themselves ‘one of the most attractive products of the fashionable Ticinese quarter’ (Bovone, 2005, 377).