Download From Big Data to Big Profits: Success with Data and by Russell Walker PDF

By Russell Walker

Technological developments in computing have replaced how facts is leveraged through companies to improve, develop, and innovate. lately, best analytical businesses have all started to gain the price of their titanic holdings of purchaser facts and feature came across how one can leverage this untapped strength. Now, extra corporations are following swimsuit and looking out to monetize great info for giant gains. Such adjustments can have implications for either companies and shoppers within the coming years.

In From mammoth info to special Profits, Russell Walker investigates using titanic info to stimulate suggestions in operational effectiveness and enterprise development. Walker examines the character of huge info and the way companies can use it to create new monetization possibilities. utilizing case reviews of Apple, Netflix, Google, LinkedIn, Zillow, Amazon, and different leaders within the use of massive information, Walker explores how electronic structures comparable to cellular apps and social networks are altering the character of purchaser interactions and how large facts is created and utilized by businesses. Such alterations, as Walker issues out, would require cautious attention of felony and unstated company practices as they impact client privateness. businesses trying to enhance a major info technique will locate nice worth within the SIGMA framework, which he has constructed to evaluate businesses for large information readiness and supply path at the steps essential to get the main from huge Data.

Rigorous and meticulous, From gigantic facts to special Profits is a important source for college students, researchers, and execs with an curiosity in large information, electronic systems, and analytics

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Extra resources for From Big Data to Big Profits: Success with Data and Analytics

Sample text

What is most interesting about the organization of data on 20 Examining Big Data and Its Value smartphones is that it happens automatically. Today, when an iPhone user takes a photo or video, that content is tagged with GPS technology to identify the time and place the photo or video was taken, forming metadata on the photo and the photo taker. Many Apple users update photos to the Apple iCloud automatically and, in doing so, send along the metadata about the photo. The metadata associated with the photo becomes a measurement of the person taking the photo at a particular time in a particular place.

Our attention and ability to focus on information from different sources at the same time is bound to fail. The human processing of data is, of course, much different than how an algorithm or computer processes data. The human mind processes graphics and graphical information well, making graphics the ideal vehicle for conveying data. Graphics are powerful in the communication of data because we can remember images well, but we fail to remember numbers well. The task of remembering seven numbers in an order results in more than 50% of test takers failing.

This will continue to press software and hardware developers to develop data storage schemes that are more aligned with the natural organization of things versus a tabular and alphanumeric scheme. We see new schemes for data identification emerging. The tagging of non-alphanumeric data is rampant in everything from photos on Instagram to genes in a science lab, resulting in new and useful metadata layers. We will find that the organization of data will become dynamic and multi-layered, that is to say, data may have more than one organization and those organizations can change based on user input.

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