Download Opportunities in business communication careers by Robert Deen PDF

By Robert Deen

Introduces careers in company communique, a occupation with such diverse jobs as enhancing, speech or script writing, carrying out examine, and making plans conventions.

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In an increasingly complex and sophisticated society, organizations recognize that their continued success and existence depend largely on an ability to win the support and goodwill of various groups of individuals. These "publics" as they have been termed in the public relations field, may be external audiencescommunity members, customers, manufacturers, shareholders, or stockmarket investors. They may also be internalemployees, or the members of an organization such as a trade association. Traditionally, public relations has been considered to be communication with external audiences for the purpose of influencing or persuading.

In such a situation the professional researches the problem, perhaps seeks outside assistance, but in any event tackles it to the best of her or his ability. In the process we learn and better prepare ourselves for future assignments. The most important aspect of job experience is that as much as possible the communicator should seek jobs which will provide the experience and skills necessary to move towards career objectives. If the ultimate career objective is to become a well-rounded, broadly experienced communications manager, then sticking with a single job in a narrow specialty would be unwise.

That is both the challenge and the opportunity of the professional business communicator in the years ahead. I. duPont de Nemours and Company. " James Bere, chairman and chief executive officer of Borg-Warner Corporation, adds that, "The day is over when communication dealt mainly with emergencies and scheduled routine. " Along with a greater emphasis on communication, according to John Bailey, a former president of the International Association of Business Communicators, has come a change in management style from the school of "tell 'em as little as possible but be firm about it" to an approach of genuine respect for the every-changing, multi-faceted audiencean audience that seeks information, not commands.

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