Download Software That Sells : A Practical Guide to Developing and by Edward Hasted PDF

By Edward Hasted

* Written by means of a professional with greater than 30 years of expertise in each function within the IT undefined, this ebook confronts improvement procedure difficulties head-on, and it tackles the severe steps that needs to be taken to make sure luck* Dives into themes comparable to choosing possibilities, making plans for achievement, development a suitable company version, assembling a group, constructing software program, dealing with groups, and effectively advertising and marketing and promoting the product* The ebook fills a void within the present industry, and is a perfect learn for all IT execs

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Extra info for Software That Sells : A Practical Guide to Developing and Marketing Your Software Project

Sample text

Sample Questionnaire Following is a sample questionnaire. It is printed on two sides of a card, which respondents send back in the stamped addressed envelope provided. The front (see Figure 2-6a) introduces the product by its working title, states who is developing it, and with the aid of a picture enables respondents to visualize the product in a 100-word description. It outlines how the product might be used and invites recipients to complete the questionnaire on the back (shown in Figure 2-6b).

Putting respondents at ease, as you will discover quite quickly, gets the most valid answers. By all means, be enthusiastic about the product, explain its promise lucidly, and listen carefully to everyone’s responses. Reiterate their points and explain that you will definitely pass along their feedback. Once interviewees find themselves on the ground floor of a project, they are often keen to see the product when it comes out. Some even volunteer to be beta testers. When this happens, you are on your way to selling your product.

Even so, keep the questionnaire short. If you decide to conduct your survey at a trade show, avoid the first day or last day when things are hectic, or times when everybody just wants to sidle off. A quiet intermediary day is best; often you’ll find people in food and beverage areas taking a break. Asking for a few moments of their time is usually acceptable. But be aware, every competitor in the place will know what you are doing. In practice you’ll have to conduct the bulk of these interviews via telephone.

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