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By Robins Kevin Webster Frank

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T. adroitly applied will come further opportunities to reduce working life - and thus increased leisure - without blunting the competitive edge or threatening output levels. We would emphasise that these approaches to social change share a deep-seated technological determinism. There are two interconnected aspects of this which require special attention. First, technology is regarded as the determinant factor of social life. It is taken as a given, a requisite of all else, the bedrock, the base, the premise of social existence and the ultimate determinant of our future existence.

A frightening image of millions cast out of work while the remainder are trapped in meaningless 22 The Myth of the Machine jobs is reportrayed as the newly discovered freedom from labour, with ample leisure and means with which to develop one's true self. From a radically different political persuasion, Conservative Sir Francis Pym arrives at a remarkably similar conclusion. He considers that 'the continuing pace of new technology will prevent conventional policies from reducing unemployment to an acceptable extent' (Pym, 1985, p.

Already results are manifest in such 'factory offices' as insurance companies, banks and the large word processing centres. Sloanism If Henry Ford pioneered modern management in manufac- ture, his counterpart at General Motors, Alfred P. Sloan, played an equally important role in innovating the management of consumption. As Scientific Management was introduced into factories, and while companies founded special management teams to integrate manufacture and distribution, the impulse to control beyond the work force and corporation through to the customer became more pressing.

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